MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
#PRINCIPLES OF MARKETING KOTLER 15TH EDITION ONLINE HOW TO#
To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help readers learn how to create value through customer connections and engagement In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.įor Principles of Marketing courses that require a comprehensive text. Several versions of MyLab™ and Mastering™ platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value this format costs significantly less than a new textbook.
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